Know about Google Analytics' insights

In the era of digital advertising and marketing, one thing is said that “If you can’t measure it, you can’t improve it.” Without data, it is impossible to show what affect your SEO strategies are having. Tracking performance and progress makes analytics invaluable to marketers. According to HubSpot, 61 percent of respondents say generating traffic and leads is their most significant marketing challenge. When the C-suite isn’t getting the leads they expect, they start questioning if your work is valuable. That is where data becomes crucial to digital marketers.

How Can Google Analytics Help My SEO?

Google Analytics provides access to a massive amount of data related to how users find and interact with your site. For example, you can see how many people visited a specific page, how long they remained there, where your users live, how certain keywords perform, and so forth. This information is vital in determining how effective your awesome SEO strategies are – and to uncover areas you can make improvements. Now that you know why Google Analytics is essential to SEO, let’s take a deep dive into it.

What google analytics report provides?

1. Real Time Data:

This report offers real-time data about who is on your site and what they are doing. Did you publish an awesome post and want to see how many people are reading it? Or do you want to find out if users are watching the video you just uploaded? 

With real-time, you can. In most cases, real-time shows actions that have occurred on your site in the last five minutes. A few real-time reports will allow

Audience Overview in Google Analytics

2. Location:

Do they live in a different time zone or even speak a different language than you? In this report, you can see where your current users are located, what page they are on, and how long they have been there.

3. Traffic Source:

Traffic Sources tells you how users found your site. Did they click a link on Facebook? Type your URL in directly? This section can be extremely useful in real-time if you want to see how much traffic a new social post is generating or see how a brand-spanking new landing page is performing.

4. Content:

This section provides insight into where users are landing on your site and how long they are staying there. You can see the page title, URL, and the percent of active users on a specific page.

5. Event:

In real-time, events allow you to track customizable interactions users have with your site. This might include ad clicks, white paper downloads, or video views. You can further customize data by viewing “Events (Last 30 min)” to see events in the past half hour or click an event category to see activity specific to that category

6. Conversions:

For every strategy you implement, someone is going to want to know “But did it increase conversions?” This report gives you that data in real time. View the top goals, how many users completed that goal, and the percentage of users who completed that goal – all in real-time or in the last 30 minutes.

One of the best ways to target your specific audience is certain predefined parameters and demographics which allow you to shoot your ads to the specific audience. After run your ads you can also get an insight with broader analytics which extract a very meaningful information which helps you to take very critical decisions in your business. Let’s take a look how this Google analytics report exploring all .these things.

Audience:

Audience reports group users together based on set parameters. Want to know how many people performed a site search? Or how many people made a purchase in the last year, but haven’t made a purchase in the last two weeks? All this information can be yours. You can use this info to better target specific sections of your audience.

There are two crucial features to keep in mind:

You have to define the audiences you want to track. Google recently rolled out a new Audience report that allows you to see how your audiences are responding to remarketing campaigns. You can create and apply up to 20 audiences at a time.

User Explorer

This report analyzes the behavior of specific users, rather than providing a broad overview of user behavior, the way you do in the cohort analysis, for example. How can you use this data? Aggregated data is important if, for example, you want to understand how users in Denver responded to a recent initiative.

User-specific data provides insight into what led a specific user to make a much larger than average purchase or what actions a user took before abandoning their cart. For each user, view data such as average session duration, bounce rate, revenue, and goal conversion rate.

Demographics:

This section allows you to view detailed information about the age and gender of your users. For example, you can see the average session time of women between the ages of 25-34 during a specific period.

You can use this information to better tailor content, ads, and other marketing efforts. You can also create segments based on these categories and create remarketing audiences.

Interest

Want to target users who love technology? Or who love East Asian cooking? This section of Google Analytics makes it possible. To get started, you will need to enable remarketing and advertising reporting features. Once enabled, you can view data on users based on:

1. Affinity categories: Broad lifestyle categories, such as “Food and Dining Enthusiasts” or “Value ”
2. In-Market Segments: Product-related interests such as “Travel/Hotel Accommodations” or “Baby & Children’s Products.”
3. Other Categories: More specific categories such as “Hair Care” or “Pets/Dogs.”

This information is particularly useful for remarketing campaigns.

Geo:

The Geo report provides information about the location and language of your users. You can use this information to better inform new initiatives or look for new opportunities.

Behavior:

This report can help you determine if new users are returning to your site to engage with your content.

View data based on three sub-categories: New vs Returning, Frequency and Engagement. You can leverage this data to report whether, for example, a new buyer’s guide is encouraging users to return, indicating they are moving through the buying cycle.

Technology:

This report lets you learn more about how users are viewing your site, including which browser and OS they use and what network they use to connect to the internet.

Mobile:

This report allows you to view whether users view your site with a tablet, desktop, or mobile device, as well as what specific devices, such as an Apple iPad, Samsung SM-G950 Galaxy S8, or Samsung SM-T800 Galaxy Tab S 10.5. You can use this information to determine if their site is optimized for the specific devices, they users are using – and make changes accordingly. This is particularly important as Google has moved to mobile-first indexing.

 

Custom:

This area of Google Analytics lets you better define and compare user segments. For example, compare the bounce rate of mobile users to those who make a purchase, or see how much of your organic traffic are new users. Sort data by Custom Variables or User Defined. This data allows you to view extremely detailed, customizable information about how your audience interacts with your site.

User Flow

What do your users do once they get to your site? This report provides a visual representation of how users move through your site and can be sorted by user type. For example, you can see where users from New York start and where they drop off in your buyer’s cycle. This granular data can show where specific users leave your site so you can make adjustments.

Wrapping up

• For an SEO professional, understanding and getting the most out of Google Analytics is essential.
• Google Analytics can help you understand not just what is working but why. (Or why not.)
• In some cases, you might find a strategy was successful, you were just looking at the data from the wrong angle.
• All of this data is available for free – you just have to know how to leverage it. 
• You can consult us for all types of digital marketing services. SanBharti Digital Advertising