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Showing posts from May, 2023

What is Facebook Pixel ?

 A Facebook pixel is a piece of code on your website that can help you better understand the effectiveness of your advertising and the actions people take on your site. You can use this information to optimize your ad spending and improve the performance of your ads. A pixel is a small piece of code placed on your website to help advertisers and other businesses understand how visitors interact with your site.  Pixel technology can be used to track visitors' behavior on your site, understand what they do there, and improve the effectiveness of your marketing campaigns.  The pixel is also used to track users who have visited a website but not taken any action. This data can then be used to help identify people interested in certain products or services, and target them with more specific ads. There are a few different ways that you can use the Facebook Pixel, but here we'll go over how to create one for your website. If you already have a Facebook Page for your business and wa